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Author : Banking Info

Website : http://www.nielsen.com/us/en/insights/news/2014/the-evolution-of-modern-banking.html

Publish Date : Feb 25, 2016

In today’s world, companies and brands need to be online. And that includes banks and financial firms. In fact, 77 percent of consumers say they prefer to pay their bills online. Mobile consumers prefer checking their account balances using their smartphones or tablets, and most consumers prefer to make deposits and seek investment advice in the branch.

And when it comes to cold hard cash, there’s currently no substitute for the physicality of an ATM that dispenses paper currency—the preferred method for withdrawing money. Got a problem? That’s what the call centers are for, which is how most consumers say they seek to resolve any questions or issues they have with their accounts.

After all, there’s less benefit in trying to engage a Web-savvy consumer with a highway billboard. And the same is true when it comes to banking. If it’s not convenient or feasible for a customer, he or she is bound to find the convenience they’re looking for somewhere else. And with myriad choices available, consumers won’t have to look far to find what they’re looking for.